The Esports World Cup, the massive gaming event currently underway in Riyadh, Saudi Arabia, has secured two major partnerships to boost activations and global reach.
These partnerships, announced just before the event’s kick-off, involve global e-commerce giant Amazon and Saudi-based automotive retailer Jameel Motorsport.
Amazon Becomes Official E-commerce Partner:
The deal with Amazon positions the American company as the official e-commerce partner for the Esports World Cup. This means:
- Esports World Cup Hub: Amazon’s Saudi and UAE websites will feature a dedicated Esports World Cup Hub, offering special deals and event information.
- Discounted Tickets: Esports World Cup ticket holders will receive Amazon discount codes.
- Alexa Integration: Amazon Alexa users can access Esports World Cup information through voice commands.
Jameel Motorsport Revs Up Fan Engagement:
The partnership with Jameel Motorsport, a subsidiary of Abdul Latif Jameel Motors, brings a unique element to the Esports World Cup experience. Jameel Motorsport will host a dedicated “Jameel Motorsport Park” within the event, featuring:
- Motorsport Activities: Fans can participate in karting, VR racing, and other exciting motorsport-related activities.
- Co-Branded Merchandise: Visitors can purchase exclusive merchandise co-branded by Jameel Motorsport, Toyota, and Gazoo Racing (GR).
Esports World Cup Continues to Grow:
These partnerships add to the already impressive roster of sponsors for the Esports World Cup, which includes major brands like Adidas, TikTok, Pepsi, Unilever, HONOR, and many more. The event, despite facing some controversy, is poised to be one of the largest esports and gaming events globally, boasting nearly two dozen tournaments with a total prize pool exceeding $60 million.
